LeadTS Editorial Team
SaaS & Performance Marketing Editorial Team
The LeadTS editorial team publishes best practices and practical guides on lead management, client portals, and performance marketing.
Blog
Why performance marketing agencies need dedicated lead management
From Lead Ads to closed deals: how agencies scale lead handling and keep clients happy with one central platform.
Meta Lead Ads & CAPI: best practices for agencies
How agencies get the most from Meta Lead Ads and the Conversions API (CAPI) – for better ROAS and reliable tracking.
Client portals that win: transparency without losing control
How performance agencies use a client portal to build trust without revealing costs or internal processes – best practices from the field.
Local ads and offer-market fit: why unclear offers burn budget
How agencies sharpen the local offer before spending more on Meta and Google campaigns.
The first 90 days of a new performance agency: a realistic roadmap
A practical plan for new agencies: positioning, offer design, lead operations, and reporting without chaos.
Campaign playbook for local stores: from walk-ins to predictable leads
A concrete playbook for agencies running ads for local businesses and proving outcomes clearly.
Agency reporting that keeps clients: fewer charts, more clarity
How agencies design reporting so local advertising clients understand outcomes and stay longer.
Google vs Meta budget allocation for local clients: a pragmatic model
How agencies split budgets between Google and Meta and optimize with real pipeline outcomes.
Dental marketing playbook: predictable leads instead of random bookings
A longform guide for agencies helping dental clinics grow with performance marketing, fast follow-up, and measurable patient outcomes.
Car dealer marketing playbook: more test drives, fewer lost leads
How agencies help car dealerships grow test drives and closed deals with performance marketing and strong lead operations.
Physio marketing playbook: more qualified patient enquiries for local practices
A longform guide for agencies growing physiotherapy practices with local performance marketing and structured lead follow-up.